I just found this video via Scott Monty’s The Social Media Marketing Blog.
This video won the “Outstanding Commercial” Emmy Award and the most interesting thing about it: It was created and intended to be shown only online, and it already has more than 12 millions views. So yes, the Emmy Award winner commercial has never been shown on TV. From the advertiser point of view this is a big advantage, not only because the cost of having this ad online as a viral campaign is much less than the cost of putting an ad on TV, but also because potential customers spend more time browsing the internet than watching TV.
Maybe the success of this campaign is based in the fact that people like to be shocked, or to the fact that, as The New York Times Advertising Columnist Stuart Elliot says, bleeping really can win you some customers.
[...] Via; Pedro Martin [...]
I try to congregate the best of digital marketing in the blogosphere in one blog, so I thoght this is the right way. I’m new in the blogging so I’m trying to learn. Thanks for advice, and hope no hard feelings.