Last Wednesday was a pretty intense day at Ingenex. We were all creating our personal profiles on About Us, the site has a wiki area where you can introduce your bio, personal information, etc. It is impressive to see how in a couple weeks, through creating profiles in social networking sites, blogging, cross linking and the rest of techniques that we are learning at Ingenex, my online presence had been empowered. Two weeks ago, when I googled my name I could only see the Ecofriendly Internship blog on the search results. Now I am in the first ten results, which is pretty amazing.
Last Wednesday I also created a Squidoo lens for Social Harbor. Squidoo is another social networking website that allows you to create pages (called lenses) about a certain topic, where you can include links to anything you like that is online, get related content, and even make money from it. Certainly this website is another tool to keep in mind if you want to promote your online presence, since it allows you to do lots of cross linking.
Finally we attended LA2M (Lunch Ann Arbor Marketing, check out their Facebook group), where Shawn Smith from Optimal Webworks gave a very interesting presentation about Mobile Marketing. He talked about many different uses of mobile marketing, but I think the one that surprised me the most was the Quick Response codes.
In Japan QR codes are very popular and they consist in images similar to a barcode that can be recognized by your cellphone when you take a picture of them. Between the many uses I think the one that impressed me the most was the one that consisted in having these codes in front of a bar, then you take a picture of it with your cellphone, the cellphone recognizes it and you get a happy hour discount or some other promotion. He also talked about the use of this Mobile Marketing in politics, and how the Democratic campaign was using this. What they did is to offer news via text message to their subscribers. By offering the subscribers to send them a text message with who was going to be Obama’s VP they got more than 3 million subscribers. This was revolutionary and very interesting for the campaign, since they can track where the messages were sent from and have 3 million of potential supporters localized.
