Social Harbor and LinkedIn – Boosting your online presence

Social Harbor is a Profile Building service recently launched by Ingenex Digital Marketing. The goal of Social Harbor is to provide its customers with the best of what having a professionally managed online profile can give them: Credibility, control, promotion, connections… For doing this Social Harbor relies on their own business and professional profile directory but also in several social network sites, especially on LinkedIn, which is currently the most important professional networking site on the internet.

The advantages of using LinkedIn are many, but I think that the one that sets it apart from the rest of the online social networking sites is the absence of irrelevant content for your professional development. In other words, there are no photo albums, no wall where your friends can make funny comments, etc. Instead, LinkedIn offers you the possibility of having a professional online profile, to interact with other professionals in the same field through groups, Questions&Answers pages, and most important, to reach more people that may be interesting for your business or your career development, either through these groups or through your own contacts.

The challenge with having a profile in LinkedIn is to make it stand out, and that is exactly the goal of the Social Harbor Team. They will create and manage profiles for you or your company in different networking sites, then they will give you advice on how to grow your different professional networks. By doing this, the Social Harbor professionals will give your profile the online relevance that it deserves, and more importantly, they will make easier for your profile to be found for the professional reasons you want it to be found.